Ceros Brand and Website Redesign

Ceros is a B2B cloud-based no-code platform for creating interactive digital experiences.

Goal

The goal of this project was to strategically reposition Ceros through a comprehensive redesign of its brand identity, messaging, tone, and digital presence. The redesign aimed to expand Ceros beyond its traditional B2B audience and open the brand to a broader, more consumer-facing market while supporting a product-led growth strategy.

The creative team reimagined the Ceros brand to better reflect the flexibility and power of its platform. A new visual system balances sophistication with expressive creativity, using refined geometric forms and a confident color palette to communicate scale, clarity, and performance. Selective hand-drawn elements introduce a human layer that emphasizes creativity, collaboration, and approachability.

Impact

Drove design from concept to production, enabling a fast, coordinated go-to-market rollout.

Delivered a complete brand and website overhaul from zero to launch in 8 months

Role

Lead Designer

Timeline

January 2025 - August 2025 (8 months)

Team

Chief Design Officer, 1 Creative Director, 2 Lead Designers, 1 Motion Graphics Designer

My involvement

  • Partnered with a Lead Designer and Creative Director to build the Ceros brand from the ground up, establishing a scalable visual system for product-led growth.

  • Led design from ideation through campaign rollout, delivering production-ready brand, motion, and digital assets across channels.

  • Extended the brand system into physical touchpoints through merchandise and collateral design.

  • Designed modular landing page templates to enable faster future activations while maintaining brand consistency.

As a Lead Designer on the creative team, I partnered closely with the Creative Director, fellow designers, and the marketing team to evolve the Ceros brand system. Guided by an updated brand strategy, we refreshed the visual language to bring new energy and clarity to the brand while supporting a product-led growth approach.

The updated brand introduces a refined color palette, modern geometric forms, and selective hand-drawn elements that emphasize creativity, collaboration, and human expression. Together, these components create a flexible, scalable system that balances structure with creative freedom and provides a clear foundation for consistent brand expression across digital, product, and marketing touchpoints.

New Branding

Brand Guide

We introduced a darker tonal foundation across the brand and website to establish a more premium, contemporary visual language. The reduced luminance creates a neutral stage that lowers visual noise, strengthens contrast, and directs attention toward showcased creative work, allowing examples to read with greater clarity and impact.

Website

View Website

In partnership with the marketing team, we launched multiple campaigns to introduce the new brand and website and align with the product’s updated positioning. I led design for the Finserv ABM campaign, applying an account-based marketing approach that treated high-value accounts as individual markets and delivered tailored creative to drive deeper engagement and higher ROI.

In parallel, I led the design of a nurture campaign targeting users at different stages of the customer journey. Each touchpoint was crafted to reinforce the new brand system while guiding users toward increased product understanding, adoption, and conversion.

Emails and Campaigns

A targeted industry campaign developed in collaboration with the marketing team to position Ceros as a trusted platform for modern financial storytelling. The experience showcased how interactive content can help financial institutions communicate complex information with clarity, credibility, and confidence.

I led the design execution for the campaign, designing the landing page and interactive modules while partnering closely with marketing to align messaging, content hierarchy, and visual language for a Finserv audience. The campaign transformed traditionally static financial content into engaging, data-driven experiences.

The result was a polished, scalable campaign framework that strengthened Ceros’ presence in financial services, increased engagement, and reinforced the platform’s value for enterprise storytelling.

Finserv ABM Campaign

An educational interactive experience designed to help customers understand the importance of wireframing when building effective interactive content. The piece walks through a clear workflow from low-fidelity wireframes to polished, interactive execution, demonstrating how structure and planning lead to stronger outcomes.

I concepted and designed the experience end to end, defining the narrative, interaction patterns, and visual flow. The project served as both an instructional guide and a proof of concept, reinforcing best practices while showcasing how Ceros supports the entire creative process.

Wireframe + Interactive Content Workflow

View experience

An inspirational partnership campaign created in collaboration with Graphy to explore the intersection of data visualization and interactive storytelling. The experience showcased how thoughtful design and interactivity can transform complex data into engaging, narrative-driven content.

I led the design execution for the campaign, shaping the visual direction, layout, and interactive flow while working closely with partners to align creative vision and messaging. The result was a visually compelling, collaborative content piece that highlighted the strengths of both platforms and demonstrated the creative potential of interactive experiences.

Ceros × Graphy Partnership Campaign

View experience

In addition, I designed an interactive sales deck using Ceros Studio as part of the rebrand rollout. Leveraging the platform during the creative process allowed us to demonstrate the product’s usability in real time, transforming the deck into a dynamic, interactive experience that reinforced the value of Ceros while supporting sales conversations.

Sales Collateral

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